jmm
communications
 

JMM Communications PRINCIPAL                                                                                                                   

Copywriter/Copyeditor/Blogger

1999-Present 

                                                            

FREELANCE SERVICES

 

Copywriting and copyediting for digital and print B2B/B2C marketing and corporate communications across industries including insurance, financial, life sciences, healthcare, higher education, automotive, food & beverage, retail, and not-for-profit.

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SELECT CLIENTS

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SmartSense by Digi

For the past 7 years, have been writing long-form blog posts for this Boston-based technology company specializing in digital temperature monitoring for the food service and pharmacy industries.

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AllWays Health Partners

For 7 months, worked with Creative Services team to transition from Neighborhood Health Plan to AllWays Health Partners, involving a complete brand transformation; worked closely with project managers, writers, and designers to revise all print and digital sales and marketing collateral, including new corporate website; consulted with Brand team to develop and implement new tone of voice for external and internal messaging; wrote long-form posts on employee wellness topics.

 

Dover Rug & Home

For 4 years, managed the daily social media strategy, content and delivery (Facebook, Twitter, WordPress blog) for this upscale rug retailer in the Greater Boston area to increase visibility about the company’s brand, special offers, sponsorships, and community outreach activities.

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Liberty Mutual Insurance Customer Advocacy Office 

As Senior Writer for 14 months, reviewed, revised, and approved transactional customer communications emails and letters from the Customer Service, Claims, Product, and Sales teams; consulted with the Customer Advocacy Office, marketing, executive management, IT, legal, and compliance to improve the customer experience by ensuring all communications were created using One Voice style and content guidelines.

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Amgen

For 6 years, was freelance copywriter and editor for marketing materials, conference presentations, educational modules, two quarterly product newsletters (oncology and nephrology), and a 40-page oncology education booklet that received the American Medical Association's International Award of Excellence; acted as lead writer on the task force that created Amgen's first style guide.

 

ACI Worldwide

For this global electronics payment company, applied SEO best practices to help update their key website landing pages to fill in content gaps, ensure consistency of brand message, and improve navigation logic; provided preliminary research regarding the new EU GDPR email and social media regulations; and helped develop new templates for event invitation emails.

 

Haemonetics

For 2 years, researched and wrote 20 case studies and worked closely with Director of Communications to overhaul the entire catalogue of marketing materials, thereby providing a coherent voice and brand message for their blood management product portfolio.

 

Columbia Threadneedle Investments

For 6 months, supported the digital marketing communications team writing email campaigns, updating web pages, and providing content for their annual Boston Triathlon sponsorship.

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Red Heat Tavern

Revamped restaurant and catering menus for this high-end gastropub chain in the Greater Boston area to increase sales of signature dishes and expand off-site catering business.

 

Mass Farmers Markets

Contributed an advice column about buying, storing, and preparing fresh produce for a monthly newsletter to engage consumers to spend more time at their local farmers' market.

 

Massachusetts Housing & Shelter Alliance 

Photographed and photoshopped new employee portraits of the entire staff for their updated organizational website.​

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LA Freewaves

Provided publicity for this independent bi-annual digital art festival by publishing advance press articles, reviews, and artist profiles in 

local newspapers and independent film magazines.

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Liberty Mutual Insurance  Boston, MA                                                                                                               

Senior Writer, Marketing & Corporate Communications 

2009-2014

                                                                       

Primary Responsibilities

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For this Fortune 100 company, developed concepts, wrote copy for digital and print marketing and corporate communications, created style guide, oversaw the legal/compliance review process, and supervised freelance and staff writers in the marketing division of the Personal Markets business unit.

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Select Accomplishments

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• Revamped entire product portfolio library: As the first full-time marketing communications copywriter in the company’s 100-year history, revamped core B2B and B2C digital and print collateral, thereby establishing a coherent voice, consistent messaging, and standard usage that significantly enriched dozens of sales tools across all departments.

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• Boosted employee satisfaction and performance: Created award-winning intranet microsites, training materials, online marketing portal, and recognition communications that significantly improved employee satisfaction and performance, both at headquarters and in the field.

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• Authored brand value proposition and quality standards: Strategized with senior management to research, develop and write the company’s first official Value Proposition driving the overall marketing strategy, as well as the first official Quality Standards (including communications and training materials) guiding employee attitudes and behaviors to improve work performance and customer retention.

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• Created copywriting style guide: Directed task force of writers and managers to develop and write the company’s first writing style guide for internal and external use, providing a benchmark and set of standards for staff, freelance, and agency writers.

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• Consulted as customer communications advocate: Acted as lead writer on a Customer Advocacy team responsible for a radical overhauling of all customer transaction communications into plain language, including applications, policy documents, claims correspondence, and legal notifications, resulting in measurable gains in customer satisfaction and retention.

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• Administered compliance reviews: ​Managed and ran the weekly marketing communications compliance review meeting; collaborated with legal, compliance, and product SMEs to ensure that all external communications created by the marketing department met all regulations and were properly documented with disclaimers where required.

 

Maritz Inc. Torrance, CA

Lead Writer/Manager, Marketing & Corporate Communications 

2001-2008                                                                   

 

Primary Responsibilities

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For the event production and marketing communications agency at Maritz Inc., developed concepts, conducted research, managed content and wrote copy for digital and print B2B and B2C marketing materials; produced sales presentations, white papers and business proposals; and provided and managed content for corporate intranet and external website.

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Select Accomplishments

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• Acted as the agency's Lead Copywriter: Under the pressure of tight deadlines in an agency environment, wrote and edited hundreds of deliverables for Fortune 500 clients, including newsletters, brochures, websites (product, consumer, training), direct mail, press releases, white papers, training materials, and executive speeches.

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• Acted as the agency's Corporate Communications Manager: Provided and managed content for the corporate intranet and website; produced monthly President's meetings teleconferenced to three satellite offices; wrote employee communications for human resources; managed, wrote and submitted successful applications for corporate awards; created and maintained online RFP portal housing boilerplate, team bios, and archived proposals.

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• Creative-directed award-winning corporate sponsorship: Developed program details, wrote communications and designed Web user experience for Honda’s sponsorship of Keep America Beautiful, resulting in a 500% increase in dealership participation over three years.

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• Led RFP teams to winning proposals: Supervised response team, managed content and wrote copy for dozens of multi-million-dollar business proposals for clients such as Toyota/Lexus, Disney, Bank of America, Hewlett-Packard and Genentech.

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• Created and managed online library of fifty project case studies: Interviewed team members, researched photos, wrote copy and formatted layout of all-new case studies archived on a digital Knowledge Base, resulting in sales tools that were a model for other business units.

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PLEASE VISIT MY LINKEDIN PAGE FOR DETAILS ON MY EXPERIENCE IN HIGHER EDUCATION.