From March 2016 until January 2018, I managed the social media for Dover Rug & Home, a high-end rug boutique with three locations in the Greater Boston area. The client had gone without social media for a while, but opening their third store in Burlington inspired them to reopen all channels: Facebook, Twitter, a WordPress blog, and a monthly e-newsletter. During this period, I managed the calendar and content for all of these channels, using an integrated approach.

​

The samples I include here demonstrate that approach. The opening of the store coincided with the opening of 3rd Avenue in Burlington (a design-centered shopping destination), the launch of the client's Carnival Collection by designer Eric Haydel, and a special ongoing "3rd on 3rd" Sale to celebrate the store's grand opening. Each platform presented all of these activities together as an integrated story, each providing the information best suited to its format.

​

In addition, the client was very involved in the community, sponsoring a variety of charities and progressive organizations, as well as hosting educational events and attending important design conventions. My focus was to use social media to present these activities rather than promote their inventory, which was kept to a minimum based on new arrivals or special sales.