jmm
communications
CORPORATE
COMMUNICATION
The Human Resources Department at Liberty Mutual wanted to expand their annual week-long employee safety program to a year-long campaign. Working together with an Account Director and Art Director, we developed a series of posters with eye-catching and playful messages playing on conventional safety signs. The campaign was so successful that employees were stealing the posters off the walls for personal use. The solution: the designs were converted into a set of magnets distributed to all employees free of charge.
Employee Safety Program | LMI
Employee Recognition | LMI
The Claims Division at Liberty Mutual created a new recognition program for its high-performing employees based on five criteria. They asked the Creative Team to develop a concept for the program, all internal promotional materials, and the program website. Working with Account and Art Directors, together we created a "superhero" theme with striking graphics and copy inspired by classic comic books. The reception was off the charts. Employees dressed up as superheroes on designated Fridays and requested posters for framing. The program was one of the most successful in Liberty Mutual's history.
e-Newsletters | LMI
The Creative Services team in Liberty Mutual's Marketing Department assisted Human Resources with its employee communications. I was lead writer on several, including the primary newsletter to all employees in the Personal Insurance business unit, and a marketing best practices newsletter to all field sales reps. The work involved suggesting new stories, conducting research, interviewing, transcribing, writing articles, and recommending photographs.
Employee Incentives | LMI
Liberty Mutual Insurance Field Reps compete annually in a series of incentive programs to help increase sales. The winners are invited to attend a high-end weeklong vacation at a luxury resort with a guest, free of charge. Working with an Art Director, we created the annual incentive program booklet, a complicated deliverable that combined pages of detailed instructions with travel copy and glamorous photographs.
Corporate Responsibility | LMI
"Give with Liberty" is Liberty Mutual's most important annual CSR initiative that recruits employees to provide donations of time and money to hundreds of charities in the Greater Boston area. Each year, Human Resources creates a new theme and promotional materials. For this campaign, my concept "It Starts with Me" was chosen for its creative integration of copy and graphics to communicate the message of giving.
Corporate Fact Sheets
Writing Style Guide | LMI
When Liberty Mutual refashioned its brand, I acted as the manager and lead writer for the business unit's first official Writing Style Guide. This document, updated quarterly, was consulted by all internal and freelance writers, as well as the company's agency of record, to ensure that messaging and tone were consistent across all channels and collateral.
Writing Style Guide | AMGEN
As a freelance copywriter and editor for 6 years at Amgen, I was recruited to join a task force that created the company's very first style guide. My role was to contribute the content about copywriting, including brand voice, tone, and style; correct usage of brand and generic names; plus, tips on common errors of grammar, spelling, punctuation, and diction. The guide was used by all internal departments and external vendors and agencies to ensure consistent and correct writing style for all communications, education and promotional materials.
White Papers | LMI
Liberty Mutual executives often publish white papers in trade magazines associated with their business specialties. Working with their basic outlines, I conducted the necessary research to develop the content, ghost wrote the articles according to publication standards, and then consulted the legal team to ensure that the content was neither confidential nor proprietary prior to publishing.
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