jmm
communications
AUTOMOTIVE
Toyota jumped into the experiential event arena to market its line of trucks. The company sponsored a variety of high-profile sporting events, including NBA playoffs, Motorcross, and the Bassmaster Classic. As lead writer, I worked with the creative team to develop each activation's concepts during the RFP process, and wrote copy for multiple digital and print components that supported the actual event.
Toyota Experiential Events
Maritz RFP Process
Honda KAB Sponsorship
I managed the content and wrote the copy for dozens of multi-million business proposals for Toyota/Lexus, Nissan/Infiniti, Honda/Acura, Jaguar, Cadillac, Hummer, Hyundai, and Kia. Typically built to "wow" the potential client, these proposals required the input of dozens of SMEs and cost tens, if not hundreds, of thousands of dollars to produce.
For Honda's award-winning corporate sponsorship of Keep America Beautiful, I acted as content manager, creative director and lead writer. Working with the Account Executive, I developed the program details, wrote all communications and promotions, and designed the program's online user experience, resulting in a 500% increase in dealership participation over three years.
Dealer Meetings
Model Year Vehicle Marketing
Maritz produced the annual dealer meetings for Toyota, Honda, Nissan, and General Motors. As lead writer, I worked with the producer and art director to concept and write conference, travel, and training materials delivered to all meeting attendees, as well as printed and email follow-up correspondence.
Maritz produced the promotional collateral for all new model year vehicles launched by Toyota/Lexus, Nissan/Infiniti, and Honda/Acura. As lead writer, I worked with the graphics department to write and create detailed product brochures, as well as printed correspondence, emails, and promotions for current vehicle owners.
Automotive Lifestyle | LMI
At Liberty Mutual Insurance, as lead writer, I wrote dozens of communications regarding auto insurance, including brochures, web pages, and articles on lifestyle issues surrounding ownership and rental of vehicles. Topics included driving safety, teen drivers, senior drivers, how to negotiate with car dealers, car maintenance, car rental insurance, and many more.
